Outside Rites
End-of-Life Doula | Ecotherapy | Corpse Pose Yoga
Mission: to transform perceptions and experiences of dying by facilitating conversations, activities, & practices that embrace human death as a part of nature through the incorporation of death doula services, ecotherapy, and yogic teachings while promoting equitable access to quality end-of-life and death care.
This project is the creation of Veronica Wiley (they/them) as part of their Capstone Project requirements for completion of the Outdoor Industry MBA program, 2020-2022, at Western Colorado University and is sponsored by the Colorado End-of-Life Collaborative.
Education and Training
Trainings and credentials supporting this project include:
Ecotherapy Faciliator certification through The Earthbody Institute, April 20th, 2022.
End-of-Life Doula Business Development Course through the International End-of-Life Doula Association (INELDA), completed March 2022
End-of-Life Doula training through the International End-of-Life Doula Association (INELDA), completed December 2021
Yoga Alliance certified yoga teacher since April 2012, registered E-RYT200 and YACEP (Yoga Alliance Continuing Education Provider) since 2015
Community Connections
Organizational mentors and sponsors:
Volunteer work:
Business Development Plan
Year 1 - 2022
Legal
Entity formation of Outside Rites, Ltd. with registered trade name, Corpse Pose Yoga, filed with CO Secretary of State on March 4th, 2022
Creation of legal documents including waivers and client agreements
Development of Services Across Segments 1 & 2
Segment 1: Individuals with life-limiting and/or terminal illness, and their families
Doula Services:
Advance care planning
Life review
Legacy excursion planning and facilitation
Outdoor vigil planning and facilitation
Coaching for grief, loss, and anxiety
Education and planning for caregivers to facilitate outdoor vigils and legacy excursions
Small support-group facilitation and excursions
Segment 2: General public
Yoga and Ecotherapy Services:
Private sessions
Workshops and immersive experiences centered on personal and ecological grief/loss/anxiety, and advocacy for equitable access to advance care planning, end-of-life care, and death care
Public Advocacy and Marketing
Monthly e-newsletter
Social Media
Collaborative events
Financial Goals
Year end 2022: Break-even on start-up and total operation costs with 3% profit margin. All profits during this stage are to be invested into the business for continued growth and development.
Year 2 - 2023
Legal
Maintain entity formation and registered trade name while exploring possibilities for non-profit, public benefit corporation, or hybrid
Continued growth and development of services
Segments 1 & 2: continuation of development from previous year, with adaptation to meet market demands
Introduce Segment 3: Continuing Education for Yoga Teachers
Training for existing 200-hr certified yoga teachers to facilitate Corpse Pose Yoga workshops
Public Education and Advocacy
Monthly e-newsletter
Social Media accounts
Collaborative events
Blog and/or podcast
Financial Goals
Year end 2023: Cover all operation costs with 9.9% profit margin. All profits during this stage are to be invested into the business for continued growth and development.
Year 3 - 2024
Legal
Potential formation of Outside Rites as 501c(3) non-profit, and transition of registered trade name Corpse Pose Yoga to LLC. or PBC, with profits from Corpse Pose Yoga intended to support the non-profit work of Outside Rites.
Growth and Adaptation of Services
Segments 1 & 2: continuation of development from previous year, with adaptation to meet market demands
Segment 3: Development of Yoga Alliance accredited 500-hr Corpse Pose Yoga Teacher Training certification program.
Public Education and Advocacy
Monthly e-newsletter
Social Media accounts
Collaborative events
Blog
Financial Goals
Year end 2024: Cover all operation costs, growth investments, and 200-hours of pro-bono clients/advocacy work with 30% profit margin
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